We offer many different types of profiles/entities for users to express themselves. Personal, Additional, Professional, Community. It is hard to differentiate between different entity/profile types. Especially between AP+/Pages and Personal Profiles. We also have a legal requirement to show when these profiles are a business entity.
Lead Product Designer
Emma Framson, Product Manager
Dosoo Amenyah, Product Manager
Chris O'Boyle, Designer
Kristine Domingo, Engineer
Nicole Sadler, Privacy / Legal
Qianxu Zeng + more, Design review
Historically, we have been asked by PXFN (privacy cross function partners) and integrity teams to provide users insight into the entities they’re engaging with across two axes:
1. Insight as to the profile type, given that policies/capabilities can differ
2. High level access to critical integrity information about the entities
First I needed to gather all of the requirements. Initially part of this request came from an exectuive stating the profile surface looking cluttered, which kicked off a redesign effort, but this would have many implications. I wanted to learn all the ins and outs of the intergrity information we would need to keep in tact.
Currently we use a “Page” label on a user's profile in the About section to show that this is a Page or professional Profile. Feedback received is that this is really heavy and “clunky” and takes up more space than necessary. However, removing this label would not be allowed under our privacy or integrity policy so it would require several other changes to be made.
1. Need a way for users to access the integrity screen (which is linked from the blue link)
2.Need a place to house the "category" that a user selects when building their profile. This is mandatory on all profile types except for a personal profile.
For the first pass, I wanted to see if adding an element would be helpful, one, because it wouldn’t require us to remove any valuable information and two because a new element usually catches the eye of the user. I tried a few variations; icon, label or the category alone
We quickly realized we didn’t want to add additional visual elements due to scale and localization, so we opted for some more subtle variations. Moving the label into the header or just adding it to the details section header. But each one had it’s pros and cons. We also needed a review by the Privacy, Legal and Integrity teams. I worked with these teams to further understand some of the requirements.
Finally, after combining all of these changes along with the differences between entities already such as various button CTAs, the ability for some profile types to have a visible username, and the verified badge, we made significant progress on differentiating between our four main profile types. Have a look below.
This is currently undergoing more testing but the previous testing had given us lots of insights.